MasarUp was founded to promote innovation and entrepreneurship across Arab society in Israel.
Our goals are to raise awareness of entrepreneurship and increase engagement by Arab society in the local and global entrepreneurial ecosystem, not just as employees, but also as founders and leaders of companies. We aim for there to be 500 Arab-led start-ups in Israel within 5 years.
MasarUp is led by a steering committee comprised of 10 Arab entrepreneurs and business leaders and was initiated by PresenTense Israel, an organization that promotes inclusive and impactful entrepreneurship.